BIMA, a world-leading mobile microinsurance provider, has launched its revolutionary insurance service in Fiji in partnership with Digicel Fiji and Dominion Insurance Company. This is the beginning of a second major initiative with the Pacific Financial Inclusion Programme (PFIP) to provide microinsurance products to underserved communities across five Pacific Island Countries. BIMA first began its Pacific operations in Papua New Guinea in July 2014, where it registered over 300,000 unique customers within its first two years of operations. BIMA further aims to deliver insurance products to over 90,000 previously uninsured people in Fiji, Vanuatu, Tonga, Samoa and Nauruover the next two years.

Within Fiji, BIMA will offer customers simple, affordable life insurance products registered and paid for using mobile phones, Bimalife and Bimahealth. Bimalife covers a customer in the event of death or permanent disability, paying out up to FJ $12,000 to beneficiary. Bimahealth covers customers in the event that they are admitted to hospital, paying up to FJ $96 for each night’s stay. Bimalife and Bimahealth were designed to bring the power of insurance to everyday Fijians, equipping them with a powerful tool to protect their family. Over 7,000 clients have already signed up since its launch a month ago.

In addition to growing these initiatives, BIMA is also keen to extend its services to more families in the Pacific through new partnerships with major microfinance institutions and banks, and looks forward to protecting the vast majority of the Pacific population that do not currently have any form of insurance.